For Charmspring, a child developmental brand, I handled both content creation and social media strategy. I edited Reels in Canva using a mix of existing and original footage, keeping everything consistent with their look and feel. I also helped shape their broader approach by brainstorming hooks, reviewing analytics, and finding creative ways to grow engagement organically.
I created series of Reels spanning product, trend, and educational storytelling, reflecting the core content pillars I helped establish for Charmspring’s brand presence.
I pitched a behind-the-scenes concept to show how the Springboard came to life, an idea rooted in my belief that sharing a story behind the creation builds trust and engagement.
Parents of young kids respond to content that turns everyday chaos into calm, offering simple, actionable tips they can try right away.
Trend-driven visual made with AI and Canva, an experiment in using emerging tech for creative storytelling.
