A podcast powered by Signs and Mirrors

I create and host interviews with NYC brick-and-mortar founders for Opening Soon, a podcast powered by Signs & Mirrors—a modern NYC store known for its handcrafted mirrored A-frames. The series spotlights the entrepreneurial process, offering a behind-the-scenes look at how local founders build, create, and bring their ideas to life.

Annie’s Blue Ribbon General Store

I interviewed the founder of Annie’s Blue Ribbon General Store in Park Slope, Brooklyn, on how she turned her love of general stores into a Brooklyn staple for playful, personal gifts. And I have to say, I love being on camera!

Thin Cookies

I spoke with Yosef, co-founder of Thin Cookies, on how he and his wife started baking during COVID and built a cookie brand that flips the Crumbl formula into something thinner, lighter, and more delicious!

Aesthetic Lab

I covered Victor’s journey from training clients in his tiny East Village apartment to building Aesthetic Labs, one of NYC’s top personal training gyms.

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